Struggling analyst here – sent 50+ cold emails to banking VPs this month with only 2 replies. The generic templates everyone shares online clearly aren’t cutting it. For those who broke through: what specific adjustments transformed your outreach from ignored to engaged? Did you completely rewrite templates or just personalize certain sections? Really need actionable examples beyond ‘do your research’ platitudes. What phrasing actually made MDs hit reply?
lol ‘actionable examples’ kid thinks there’s a magic template. Here’s reality: your email gets scanned for 2 seconds max. Swap fancy verbs for deal-specific numbers. Saw a VP forward my pitch bc i put ‘18% IRR improvement’ in subject line. No one cares about your ‘passion’ – show their pnl upside
omg same issue!! i started adding 1 personal fact from their linkedin – like ‘saw u did x deal’ and ask 1 specific q. Got 3 replies last week!! still figuring it out tho, following for better tips ![]()
Three elements separate successful outreach: 1) Reference a transaction they led that’s NOT the largest/most recent 2) Ask about an industry shift affecting that specific vertical 3) Propose three 15-min time slots over next 10 days. Example: ‘Your 2021 healthcare roll-up strategy seems prescient given new FTC guidelines – would value 15min to discuss implications for middle-market lenders.’ This worked for 72% of our analysts last cycle.
You’ve got this! Try ending with a light-hearted industry meme reference – shows personality! One MD told me my Gordon Gecko gif stood out from 100+ boring asks ![]()
Funny story - I once messed up the MD’s name in a template (called him Michael instead of Mike) but he replied saying the mistake made it obvious I wasn’t mass-blasting. Moral? Imperfection creates openings. Now I intentionally leave one ‘casual flaw’ to seem human. Works 20% better than polished templates somehow.
Analysis of 127 successful outreach emails showed: 63% led with regulatory/industry changes vs 12% mentioning firm prestige. Average personalization depth: 2.1 specific data points (deal size multiples, recent promotion news). Replies increased 40% when including calendar link vs scheduling ask in text. Recommend embedding 3 bullet maximum with deal-relevant numbers.