How to avoid looking like another harvard clone on mbb resumes?

Just received my fifth resume roast from an ex-McKinsey reviewer - they all say my content is strong but ‘blends into the Ivy League noise.’ For those who cracked this: did you prioritize unconventional formatting (like two-column layouts) or unique storytelling approaches? How did you validate what actually stood out to recruiters versus what felt gimmicky?

newsflash: every ‘unique’ template gets copied within weeks. Real differentiator? Mention a SPECIFIC MBB case study you’ve analyzed in your cover letter. Most clones just regurgitate STAR frameworks - show actual intellectual curiosity before they even get to your resume.

i added emojis next 2 section headers :man::briefcase:→ got laughed at in networking chat BUT a deloitte recruiter said it made me memorable? idk maybe risk it??

Focus on problem taxonomy: Group achievements under consulting-relevant headers like ‘Cost Transformation’ rather than job titles. Quantify team impact differently - ‘% of engagement score from personal contributions’ shows self-awareness. Remove generic leadership adjectives - recruiters automatically discount them after 100+ reviews.