How do you bridge the gap between engineering priorities and executive demands?

I’ve been a PM at a mid-sized SaaS company for 2 years, and nothing prepares you for the daily tug-of-war between engineering teams focused on tech debt and C-suite pushing flashy features. Last quarter I completely whiffed a launch because we couldn’t align on scope. What tangible strategies have worked for you when leadership wants moonshots but engineers are shouting about infrastructure rot? Specifically looking for frameworks that actually get buy-in from both sides - not just theory. Do you bring them together early? Use specific metrics? Would love to hear war stories about what moved the needle.

here’s the real talk: you dont. engineers live in the basement, suits live in fantasyland. best you can do is make a betting pool with devs about which exec will ask for blockchain integration next week. spoiler: the ceo’s nepo-baby ‘innovation consultant’ always wins

metrics schmetrics. everyone knows you cook the numbers to justify whatever the highest-paid person wants. pro tip: call every argument ‘data-driven’ and watch them nod while not reading your deck. bonus points for RAG status colors - nothing says progress like arbitrary green bubbles

maybe try a shared doc where both sides list concerns? i saw that on a PM TikTok! might work??

The most effective approach I’ve used involves co-creating an impact matrix. Schedule a working session where engineering leads rate technical risks on severity/urgency while business stakeholders do the same for features. Map them on adjacent axes. The visual alignment - or lack thereof - becomes the conversation starter. Always surface at least one engineering priority to address immediately to build trust.

You’ve got this! Transparent communication wins every time :sparkles: Maybe try a fun alignment workshop with snacks!

Had this exact fight last year over AI dashboards vs API stability. What finally worked? Accidentally scheduling both teams in the same Zoom room when our sales lead crashed the eng standup. The awkward silence after someone said ‘That feature would take 3 months’ to the CMO’s face did more than 6 months of my presentations.

Analysis of 42 PM case studies shows effective mediators use three tactics: 1) Translate technical debt into projected revenue impact (e.g. 40% slower deployments = 2.1M/year in lost opportunity) 2) Benchmark against industry MTTR standards 3) Reserve 15-20% of sprint capacity for infrastructure per DORA metrics. Hard numbers prevent emotional debates.